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Darryl Morris's avatar

An interesting read, but this is nothing new - and not unique to young voters. Brexit was won by heavily targeted content fed into the Facebook feeds of Gen X and boomers... Trump won with the help of an army of content creators on podcasts, TikTok and his one-time billionaire ally buying a social media platform and weaponising it for his gain. The use of targeted content to nudge, persuade and convince people of ideas is well established and now completely baked into the system... that's before you get to online radicalisation by far-right or islamist ideologies and the weaponisation of misinformation.

This isn't something that is either new to politics or exclusive to young voters. It's not a reason to deny a section of the population the right to vote.

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Andrew Lewton's avatar

This is a, great article and deeply worrying where the result of an election is based on the size of the social media budget and the proficiency of the data scientists.

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